Never apply makeup without primer first.It’s so important to protect your skin from makeup and the elements. Even if you stick to a basic look most days, a good primer can help give you a flawless base. Not only does primer help your makeup stay put longer, it may also help make your makeup look more even. And Formidable Woman® Primer application is silky smooth! This primer can be worn with or without makeup! One to two pumps, smooth it with your fingers and voilà! Beautiful canvas!